Last updated: 29.08.2025

At Laluz.ch, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website https://www.laluz.ch.

By using our services, you agree to the processing of your data in accordance with this Policy.

1. Data Controller

• Owner: Laluz.ch
• Address: Höheweg 12, 3800 Interlaken, Switzerland
• Email: info@laluz.ch
• Phone: +41 (0) 32 525 49 17

If you have questions about how we handle your data, you can contact us at info@laluz.ch.

2. Personal Data We Collect

When you use our website, we may collect the following personal data:

• Name
• Email address
• Phone number

This data is collected when you provide it voluntarily, for example, by subscribing to our newsletter, filling out a contact form, or making a purchase.

We may also automatically collect information through cookies and analytics tools (see Cookie Policy).

3. Purpose of Data Processing

We use your personal data for the following purposes:

• Marketing and communications: Sending newsletters, promotions, and offers about our custom products.
• Customer service: Responding to inquiries and providing support.
• Website improvement: Analyzing user behavior with tools such as Google Analytics and Meta Pixel.

4. No Sharing of Data with Third Parties

Laluz.ch does not sell, rent, or share your personal data with third parties.

However, we use third-party tools to improve our services, such as Google Analytics and Meta (Facebook Pixel), which may collect information about your browsing on our website.

5. Where Data is Stored and for How Long

• Server location: All personal data is stored on servers located in Switzerland.
• Retention period: We keep the data for a maximum period of 10 years, unless the user requests its deletion earlier.

6. Your Rights Regarding Your Data

As a user, you have the following rights regarding your personal data:

• Right of access: You can request information about what data we have stored about you.
• Right to rectification: You can request that we correct inaccurate or incomplete data.
• Right to erasure: You can request the deletion of your personal data.
• Right to restrict processing: You can request that we limit the use of your data in certain cases.
• Right to object: You can object to us using your data for marketing purposes.

To exercise any of these rights, send us an email to info@laluz.ch with the subject “Data Protection”.

7. Use of Cookies and Analytics Tools

We use cookies to improve the user experience and analyze site traffic. In particular, we use:

• Google Analytics: To analyze user behavior on our website.
• Meta (Facebook Pixel): To measure the effectiveness of our advertising campaigns.

You can manage cookies from your browser settings. See our [Cookie Policy] for more information.

8. Data Security

We take appropriate security measures to protect your data from unauthorized access, loss, alteration, or disclosure. However, please note that no data transmission over the internet is completely secure.

9. Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. The most recent version will always be available on our website.

If we make significant changes, we will notify you by email or with a notice on our main page.

10. Contact for Privacy Inquiries

If you have questions or concerns about our Privacy Policy, you can write to us at info@laluz.ch.